Personal Branding Setup for Founders in 2026

Free Lesson

Personal Branding Setup for Founders in 2026

Hosted by Natalie Riso

89 students

In this video

What you'll learn

Stop posting into the void

Map your content strategy to fundraising, hiring, and partnership goals so every post moves your startup forward.

Build a founder profile that opens doors

Use two proven summary formats and a featured media setup that warms up investors before the first call.

A content system that runs on founder time

Set up content pillars and an engagement rhythm you can maintain while running a company.

Why this topic matters

Your next investor, hire, or partner is researching you right now. What they find shapes every conversation before it starts. Founders with a strategic personal brand shorten sales cycles, warm up fundraising pipelines, and attract talent that already buys into the mission. This lesson gives you the framework to stop treating your brand as an afterthought and start using it as a growth lever.

You'll learn from

Natalie Riso

Head of Startups and Strategic Partnerships, Rho

Natalie Riso has helped hundreds of founders turn their personal brand into a growth channel for their startup. She's taught personal branding at a16z, 500 Global VC, LOI Ventures, and NEXT Canada, working with portfolio founders on using LinkedIn and content strategically to drive fundraising, partnerships, and hiring.

She built her own brand to 370K+ followers while running an agency for 8 years and has been featured for her personal brand work in Cosmopolitcan, VICE, Fast Company, and Inc.

Her approach is built for operators who need business outcomes, not vanity metrics.

Previously at