Sat, Jul 18, 2026
4:00 PM UTC (30 minutes)
Virtual (Zoom)
Free to join
Sat, Jul 18, 2026
4:00 PM UTC (30 minutes)
Virtual (Zoom)
Free to join
What you'll learn
Why traditional AI roles are being rewritten
The shift to "AI Product Builder" — and what it means for execs, founders, and decision-makers.
Understand AURA framework
Aesthetic Judgment, Unified Clarity, Real Impact — three pillars that separate AI products people trust from hype
How to apply AURA across teams, products & life
Concrete ways leaders and builders can use AURA for strategy, hiring, shipping, and their own creative practice.
Why this topic matters
AI is reshaping every leadership role — from execs and founders to product builders and entrepreneurs. The winners in 2026 aren't shipping more AI; they're shipping AI people trust.
The AURA framework (Aesthetic Judgment, Unified Clarity, Real Impact) gives leaders a simple lens for building, hiring, and deciding with judgment. Walk away with a framework you can apply Monday morning.
You'll learn from
Rolly Seth
Principal AI Product Manager, Microsoft
Rolly Seth — Principal AI Product Manager at Microsoft with 15+ years of multidisciplinary product leadership in AI, design, and product. Creator of the AURA framework. Rolly publishes on AI, leadership, and the future of work at her Substack Neon Nook and YouTube channel Always Be Curious. She's a CES 2025 innovation awards judge and holds seven active patents in AI and design.
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