How To Segment Your Data To Acquire More Customers

Free Lesson

How To Segment Your Data To Acquire More Customers

Hosted by Anthony Scarpaci

572 students

In this video

What you'll learn

Why "blended" metrics can be so dangerous

We'll walk through where aggregate data can hide both opportunities and risks within your current growth efforts.

How to properly segment your customer data for growth

Learn the most valuable ways to cohort your customers & uncover those the "aha" moments you've been searching for.

Distinguishing between local maxima & global maximum

How to apply this deaveraging framework through the entire customer lifecycle to optimize your return on investment.

Why this topic matters

Sometimes, the answer is right in front of you—you just can’t see it yet. Proper data segmentation is essential for identifying and acting on the highest-leverage opportunities to acquire more customers. Without it, brands often misdiagnose what’s driving their results, leading to wasted effort on the wrong priorities. Together, we’ll cover how best to cut the data to grow your business faster.

You'll learn from

Anthony Scarpaci

Growth Advisor (former VP, Growth at Acorns)

I am a growth advisor with over a decade of in-house experience driving revenue growth, market expansion, and customer acquisition at brands like Acorns, Nerdwallet, and Betterment.

I've led teams with budgets up to $100+ million to achieve results ranging from 125% ARR growth & 200% market share expansion, to reducing acquisition costs by up to 65% through referral, affiliate, offline & digital media, and organic owned growth levers.

I've helped brands upgrade their data and analytics strategies to drive growth, and have supported them through IPOs, fundraising, M&A, and restructurings across industries including fintech, mobile apps, and more.

Former Growth Marketing Leader At