Staging environment
Free Lesson

Building Your Target Account Engine: 3-Step Framework

Hosted by Emre Kavaloglu

682 students

In this video

What you'll learn

Identify Your Best Target Accounts

Learn how to identify accounts, scoring frameworks, and structure your account database for maximum pipeline.

Monitor Buying Signals That Matter

Set up intent monitoring workflows that detect when accounts are ready to buy and trigger the right engagement actions.

Maintain Your Account Engine

Master the system for discovering new accounts, cleaning dead accounts, and optimizing your target list performance.

Why this topic matters

The GTM landscape has changed. With everyone using similar tech and processes, success isn't about having the best product anymore - it's about reaching the right accounts at exactly the right time. Building a systematic target account engine transforms how you approach growth. Instead of spray-and-pray tactics that waste budget and burn reps, you create precision outbound based on real signals.

You'll learn from

Emre Kavaloglu

Co-founder at Waterfall.io & TAMradar

Emre is the co-founder of Waterfall.io, the company that coined and productized "waterfall enrichment." As efficient growth becomes critical, Emre is now building TAMradar.com - an API that aggregates 15+ intent signals to deliver total addressable market insights that make every engagement relevant.

At his core, he's a GTM engineer. His mission: help teams focus on the right accounts at the right time with the right message - when it actually matters.

He previously held growth, product, and business development roles at SaaS & PaaS companies, driving $10M+ in revenue.

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