About Caitlin
I was already using AI to get validated customer insights in half the time.
Then I spent months building the systems that made it actually reliable —validated insights, automated workflows, evals that prove what's working.
Now I help PMs, growth leaders, designers, and customer insights teams do the same:
-> Cut through customer data noise, surface real signal, and build insights they can defend in a product decision.
I've stress-tested these systems with teams at YouTube, Canva, Meta, and Figma, and advise companies like Maze on delivering better insights to customers using their tools.
My courses package what I've built into hands-on workflows you can run from day one — so you can skip months of thinking your insights were good enough (and finding out too late they weren't).
Courses
Multi-day, guided programs to get real results

AI Customer Research Analysis for Designers, Researchers and PMs
Cut analysis time in half and uncover more powerful insights—without sacrificing quality or trust in your work.

Claude Code for Customer Insights
Get from scattered prompts to semi-automated systems that run with minimal time from you—and run evals to find what works best.
Lightning Lessons
Free, interactive sessions to explore new topics

Synthetic Users for Product Discovery: What People Miss

Claude Code for PMs: Data to Decisions Workflows

Claude Code for User Insights: What Agents Can Do

3 Tactics for PMs: Immediately Better AI Analysis

AI Customer Insights: Prompt Fixes + Top LLMs for Analysis
Resources
Tools and downloads
