I'm the founder of Amplify, a CX strategy consultancy. For the past decade I've led research and innovation work with Fortune 500 brands, specializing in customer loyalty and behavior in the shopping journey.

Now my team does that work with AI in the loop at every stage — and I teach what I've learned to researchers and designers who want to do the same without losing the craft quality and human judgment that make the work worth doing.

I teach AI for Strategic Research on Maven, help corporate teams redesign research workflows, and speak frequently to industry and academic groups on how to navigate changes from AI.

I always ground my courses in live demo and hands on practice, because that's how people really learn.

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